To promote Islamic finance in Africa by opening modern and dynamic Islamic finance institutions that contribute to the economic development of countries through financial services compliant with Islamic principles, in order to:

  • By 2020, gain at least 6% of the loan and deposit market share in the countries where we operate
  • Create a bank with a wide range of Sharia compatible products and services for private and business customers, and also for large companies
  • Offer our customers high quality services at competitive prices
  • Reduce exposure to risk in credit, transactions and investments
  • Create a stimulating and attractive work environment, develop people and particularly our employees, respect them, encourage diversity, assess performance, and enhance their talents and skills
  • Create synergies between shareholders in the Group and at country level
  • Create exceptional value for our shareholders
  • Increase the banking rate in Africa